Heyward House is a specialty line of pima cotton infant and children's apparel featuring my original artwork. After the birth of our first child in 2017, we searched for high quality infant wear that was both soft and durable. In a collaboration of our strengths and interests, Heyward House was born. The Heyward House style is elegant, subtle, delicate, sophisticated and classic.
My wife is a busy physician assistant, so I took lead in the business. I research, maintain legalese, source manufacturers, define technical specifications, develop tech packs, inventory management, and cashflow management which are all part of the non-design aspects of the business. I also design, prepare and adjust seasonal styles, manage pre-print production, maintain site, and execute marketing and social media campaigns. I have gained a great understanding of how a properly functioning business moves towards a goal and the work it takes to get there.
History of a logo
We wanted to create a timeless logo that reminisced my wife’s family owned company from the 70’s. It was modernized but kept the same feel that would keep the family memories close to the business and the elegance of the Heyward House brand.
Sales, Marketing and Technical Design
Seasonal prints and styles are required a year in advance. I am very agile in my transitions from the business requirements. Along with brand identity came all the marketing guides and explanations of technical design. The following are examples of those.
PRINT Design
My wife is from Charleston, SC and has impeccable design sensibilities. She and I brainstorm and generate new ideas for patterns. I create sketches (physical and digital) and continue from there to completion. I utilize different mediums to get to the final iteration such as watercolor, pencil and digital sketches.
Product Development
After designs, patterns, colors, tech packs, sizing, etc. is complete, we produce samples to show retailers our products. Our manufacturing partner and I work closely together to assure colors, threads and applique are perfect before cutting and sewing. When necessary, I work with an import company to assure our products arrive. After arriving my wife and I perform quality control before shipping is done.
Product and Model Photography
As soon as our shipment arrives product photography is taken and model photography is scheduled (if not already).
Product Display
A lot of thought and design is put into a very small space for trade shows (both retail and wholesale). We work together to make an inviting yet very utilized space.
We needed a fairly user friendly site so as both me and my wife could alternate using and editing it. We use the Shopify platform for its simplicity and ease of use for both design and order fulfillment.
